Macbeth Essay - 1308 Words

Macbeth In the final Act of the play Macbeth and his wife are described by Malcolm as â€Å"This dead butcher and his fiend-like queen.† Consider how Shakespeare introduces us to the character of Macbeth in Act 1. Shakespeare was born in Stratford-upon-Avon in 1564 and wrote 37 plays throughout his lifetime. He wrote Macbeth in 1606 and it is probably one of his best known plays. ‘Macbeth’ is one of Shakespeare’s great tragedies-the others being: King Lear, Othello and Hamlet. ‘Macbeth’ was written under the rein of King James I, so it is not surprising that the play is, in many ways linked to the King. It is a Scottish play (King James was the new Scots King of England). One of the central†¦show more content†¦Duncan’s description of Macbeth shows his high opinion and regard for him. At the beginning of the play we hear of Macbeth through the witches. They are meeting each other in stormy weather, which is significant because in the Jacobean period, people believed that violent storms were the sign of evil and were omens of strife for individuals and countries. From this scene we can see that Macbeth is going to be associated with evil throughout the play. We can tell this from the quote â€Å"there to meet Macbeth†. Perhaps the most significant line in the scene is â€Å"Fair is foul and foul is fair!† From this we can tell that things are not always as they seem. This may be a warning from Shakespeare that everything will not be as it seems in the play. The witches speak of meeting Macbeth â€Å"upon the heath† and this now makes us wonder what the link between Macbeth and the witches is. A heath is a barren place. It is a no man’s land, a space between worlds, and also this shows us danger. We are now questioning whether Macbeth is a dangerous person, or is Macbeth going to fight the witches? We have now learnt from this first scene that there is a sense of mystery and suspense around the subject of Macbeth. This suggests that Macbeth himself is mysterious and has a lot of hidden sides to him. During Scene 2 Shakespeare makes various speakersShow MoreRelatedMacbeth : Macbeth 1411 Words   |  6 PagesPeter Klimek Mrs. Moeller Macbeth Rough Draft 3/7/16 Ambitionz Az Macbeth Macbeth is a character in a play by Shakespeare with a tragic flaw. He had a quick rise to power and shortly after that a fall. Macbeth’s tragic downfall is a consequence of his vaulting ambition which is fueled by greed, fear and arrogance. Lady Macbeth and the three witches also have a major key in influencing his emotions. They manipulated the emotions he felt so he acted more rashly on them. Macbeth was a guy that couldRead MoreMacbeth Essays : Macbeth 1064 Words   |  5 PagesMacbeth Analytical Essay In life, there are two types of people: those who do the right thing and those who don’t. In the play Macbeth, by Shakespeare, the main character Macbeth is given a prophecy by three witches that says he will become king; however, there is no descending line of kings of his own blood. With the knowledge of the Witches’ prophecy, Macbeth’s ambition, and manipulation from his wife, Lady Macbeth, Macbeth is quickly dragged into a never-ending, bloody murder rampage to obtainRead MoreMacbeth - Imagery in Macbeth1331 Words   |  6 Pagesart of making images, the products of imagination. In the play Macbeth Shakespeare applies the imagery of clothing, darkness and blood. (listed from least to most), Each detail is his imagery, it seems to contain an important symbol of the play. Symbols that the reader must understand if they are to interpret either the passage or the play as a whole. Within the play Macbeth the imagery of clothing portrays that Macbeth is seeking to hide his disgraceful self from his eyes and othersRead MoreMacbeth864 Words   |  4 Pagesimagination. In any piece of literature, imagery plays a significant role in illustrating the characters. In the play, Macbeth, written by William Shakespeare, the characters of Macbeth and Lady Macbeth are developed through the use of clothing, sleep, and blood imagery. Through the use of clothing imagery, Shakespeare exposes and develops the character of Macbeth. In the beginning, Macbeth is seen as loyal soldier of King Duncan. When presented with the title of Thane of Cawdor, he says Why do you dressRead MoreMacbeth1700 Words   |  7 PagesThe Loyalty of Masculinity In William Shakespeare’s Macbeth the main theme of loyalty is explored throughout the play by main characters. Loyalty can be defined as faithfulness or unwavering devotion to a person or cause. Duncan, Banquo, Macduff and Macbeth are all essential characters who are given opportunities to express their loyalty, however it is the different ways in which these characters choose to be loyal or disloyal that shape the play as a whole. It is the character’s loyalty and/orRead MoreMacBeth867 Words   |  4 Pagesart, and Cawdor, and shalt be what thou art promised. Yet for I fear thy nature; It is too full o’th’ milk of human kindness to catch the nearest way† (Shakespeare 1.5.12-15). Lady Macbeth is the bad influence Macbeth has in his life that persuades him into killing King Duncan and rushes into being King. Before Macbeth became paranoid after the brutal death of King Duncan, he was a worthy captain of the kings army. â€Å"The service and the loya lty I owe in doing it pays itself. Your Highness’ part isRead MoreMacbeth1038 Words   |  5 Pageswith it?  Would you do  right or wrong? To ignore the premonitions  or to go ahead,  knowing that if you do go ahead you would  destroy the natural order? This is what Macbeth had to solve within himself,  his internal conflict. Ladies and Gentlemen, an overriding theme of conflict is established within William Shakespeare’s tragic play â€Å"Macbeth†. Conflict. What is conflict? We simply define conflict as the struggle between opposite forces or different opinions between people. Though it doesn’t always haveRead MoreMacbeth739 Words   |  3 PagesSynopsis Macbeth  is a play about a Scottish nobleman who learns, from a prophecy given to him by three witches, that he is to become king. When Macbeths ambition overcomes his moral judgement, he assassinates the reigning king and fulfils the prophecy. In doing so, however, he undermines his own rule with insecurity - insecurity he created when he upset the natural succession to the throne. Beheaded in battle, Macbeths death allows the rightful heir to reclaim the throne and order is restoredRead MoreMacbeth1388 Words   |  6 Pages Macbeth: Character Analysis The Tragedy of Macbeth, by William Shakespeare, is about a soldier, Macbeth, and his friend, Banquo, who meet up with three strange witches who share prophecies with the two men. Macbeth is told that he will become king someday and rule the land of Scotland. The rest of the play follows the actions of once a loyal soldier turned into a greedy king, who seeks to hold the crown forever no matter what the consequences may be. Throughout the play Macbeth displays himselfRead MoreMacbeth757 Words   |  4 Pagesat me† Macbeth to Banquo’s ghost. â€Å"This is the very painting of your fear† Lady Macbeth to her husband. â€Å"Double, double toil and trouble; Fire burn, and cauldron bubble†. Witches (4.1.1) Images of disguise and concealment (appearance vs reality): â€Å"Look like the innocent flower but be the serpent under’t† Lady Macbeth, 1, 5 â€Å"False face must hide what the false heart doth know† Macbeth, 1,7 â€Å"There’s daggers in men’s smiles. The near in blood, the nearer bloody† Donalbain 2, 3. Macbeth tells

Industry Analysis The Boating Industry - 1398 Words

Industry Analysis Paper: The Boating Industry Intro and Description: The boating industry ( SIC code 3732 and NAICS code: 336612) is a collection of firms that works predominantly in the business of manufacturing boats. Within this particular NAICS entry are manufacturers that specialize in the production of watercraft, not in shipyards, for the purpose of personal customer use; Including: classic boats, airboats, inflatable plastic and inflatable rubber boats, sailboats, yachts, underwater remote operated vehicles, pleasure boats and motor boats, just to name a few. Industry’s Dominant Features: The boat building market in 2008-2009 was down due to a worldwide recession. However, in 2015 the market was expected to†¦show more content†¦The main thing that separates competitors today is price, delivery time, and quantity. If a company does not measure up to its competition in these three areas then they run the risk of losing business. Potential Entrants: To open a business in this industry requires a large amount of start-up capital and is quite difficult to acquire the needed inputs due to high prices. In addition, it is hard to get in contact with the suppliers and government agencies needed to successfully run the business. New entrants also face the challenge of attracting and retaining customers. The business is currently in the growing phase with multiple firms already pining for customer attention or have acquired a large pool of loyal customers. That being said the threat of new entry is low to this industry. Starting a new company is so difficult that it is unlikely that firms in this industry will pay new entrants much mind. More likely than not firms trying to enter the industry will not be seen much of a threat. However, it would be wise for those already active to be on their guard to make sure that they don’t underestimate their new competitions potential to outwit them. Power of Buyers/ Customers: The main buyer in this industry has been upper-class White males. More specifically Baby boomers. This demographic has slowly gone down over the past couple years, due to old age. On the bright side, it has beenShow MoreRelatedEssay on Elan Case Study1456 Words   |  6 Pagesthe industry. This is why many 2001 models of recreational boats were housed in inventory warehouses until the 2002 season. In a positive light, water skiing almost was included in the 2004 Olympic Games in Athens. The International Waterski Federation was a huge supporter of acceptance into the Olympic Games, but the International Olympic Committee declined entrance due to the number of athletes already competing in the games. However, a run for the Olympics helped the ski boat industry gainRead MoreSupercat Powerboats Case Study Analysis Essay example1423 Words   |  6 Pagesrelationship he has with Gary Wells and his father David Kratz, continue to build the backlog of SuperCat sales and concentrate o n marketing, and work in real estate to build financial equity and professional relationships within the real estate industry. Ryan’s father is a serial entrepreneur and has the unique experience of vetting start-ups and building them to a particular exit strategy. In working with his father, Ryan does not need to quit real estate and immediately rush into purchasingRead MoreEssay on Art History in Tourism and Leisure2305 Words   |  10 PagesDuring the late nineteenth-century, Impressionism was influenced by the tourism industry and industry of leisure. The new en plein-air paintings were introduced to many artists earlier that period. This essay will discuss paintings from Claude Monet and Pierre-Auguste Renoir, looking into some of their paintings and the affection from the uprising industries as mentioned. Social unrest in France was a part of history. Monet’s and Renoir’s paintings served as documentary of the emergence social historyRead MoreSea Ray Marketing Paper6883 Words   |  28 Pagesâ€Å"Where Land Ends, Life Begins† Sea Ray Marketing Plan Executive Summary The boating industry has suffered serious revenue losses since the 2008 downturn in the economy. Our strategy for Sea Ray of Knoxville minimizes risk yet strengthens and refines the current marketing campaign. Analysis indicates a concentration on families and communities would coincide with Sea Ray’s current image that â€Å"Where land ends, life begins.† Sea Ray is a private subsidiary of Brunswick CorporationRead MoreEssay about Bombardier Case Study1573 Words   |  7 Pageswithin the aerospace industry. 2. External analysis Technological: Due to the competitive nature of the industry, it is important to stay ahead of the pact in term of technology; continuously improving energy efficiency of the carriers. Economic: The industry’s performance is highly tied in with the economy. A weak economy will mean weak sales. Industry analysis: Porter’s five forces model Bombardier Aerospace’s industry would be most clearly defined as the airline industry. * ThreatRead MoreEast Coast Yacht Company Case Study Essay1077 Words   |  5 Pagesboat industry hard and kept the industry flat through 2010. East Coast Yachts Today †¢ ECY was able to survive the most devastating years in the industry’s recent history. †¢ In 2011 business started to pick up and by 2012 ECY was maximizing shareholder equity with some of the strongest ROE ratios in the industry. †¢ The Global Recreational Boating Industry Analysis and Forecast predicts that the industry will continue to grow over the next three years. East Coast Yachts Industry Trends Read MoreFed Ex and Ups, Air Express Industry Analysis1256 Words   |  6 PagesFED EX and UPS Airfreight Industry Analysis 1. During the 1980s, the air express industry was a medium to attractive industry to already be a major player in, but not a very attractive industry to try and break into. The industry can be characterized by high rivalry from competitors who compete on the same services with very little differentiation, medium power from suppliers who supply the resources necessary to run the business, high buyer power becauseRead MoreEssay on West Marine Case1195 Words   |  5 PagesWest Marine Case Summary West Marine, a large boating and fishing retailer with over 300 stores in North America with more than 50,000 products is planning the acquisition of BoatU.S. and the subsequent integration of the two supply chains. Although the management of West Marine has made significant progress in the implementation of CPFRprinciples over the six years since the Eamp;B Marine acquisition, there are still qualms about how well the current Supply Chain and planning process can incorporateRead MoreThe Tourism Industry Is The Lack Of Meaningful Participation Of Us Citizens1497 Words   |  6 PagesbCKGROUND The tourism industry has been growing rapindly over the years so much that it is regarded by many as a possible generator of significant economic activities in many parts of the world’s economy and the youth are not likely to benefit from realization of the potential unless they are directly or indirectly involved in its activities in the form of proprietors or shareholders. At the moment, one of the major challenges facing the tourism industry is the lack of meaningful participation ofRead MoreA Business For Fishing Equipment Essay1482 Words   |  6 PagessSportingGoods.pdf (zadnji absatz je samo tu kopiert osim erste Satz!! ) Industry Analysis The main target of Dick’s is to attract consumers that look for genuine products with the latest trends and unique designs. One of their main goals is to offer high quality at competitive prices. One of the clues and which plays a huge role is customer service. The industry has many competitors. Dick’s Sporting Good’s direct competitors in the industry are: Big 5 Sporting Goods (BGFV), Hibbett Sport (HIB), and Cabela’s

The significance of this quote Free Essays

Nomi’s mother is never really developed within ‘A Complicated Kindness’ but is evidenced through Nomi’s reflections on her past life, a life that took her mother and sister from her. Nomi’s mother was excommunicated from the community in which she and her family lived. Quote 1 provides insight into how the plot will unfold by way of short sharp snippets of what, why, where and how things happen in Nomi’s life and her struggle to deal with the fate bestowed upon her. We will write a custom essay sample on The significance of this quote or any similar topic only for you Order Now The significance of this quote to the plot of the narrative is clear because it illustrates how Nomi would prefer to believe her mother was travelling which in reality cannot be so, for how can she be travelling without a passport. Such inference assumes that she is wandering aimlessly or maybe even dead – as dead as the ghost she appears to be in Nomi’s life. Only the â€Å"ID information† and a â€Å"black-and-white photo† are in the passport which again connotes a feeling of futility; we know Nomi’s mother existed or exists because the passport is provided in testimony of her being but that is all that is left of her existence other than memories for Nomi. The fact that the passport has no stamps or evidence of use helps to illustrate the life her mother lived; a life confined to one location, which was one of oppression and governed by rules. The photo provides confirmation for Nomi and readers that her mother, although living within the small community of Manitoba and possessing a passport never used, was hopeful of a better life, a life of travel and experience but a life that would never eventuate. The passport and its contents not only serve to carry forward the plot of Nomi’s story but also to provide evidence of her mother’s existence, the hope and dreams she desired and the stark reality that she was in fact now only a ghost in Nomi’s memories and reflections. He (Sheridan) said it gave him the creeps because that was where his mom had killed herself years ago? When it happened, years ago, Sheridan’s mom went nuts. Trudie had told me and Tash that she thought Sheridan’s dad should have left town to save his mom the pain of having to pretend he was dead. She’d really loved him. They’d had a lot of fun together when he wasn’t drunk (36-37). East Village Manitoba is a place filled with pretence, double standards, and secrecy. This quote is pertinent in that it reflects the irony evident in the lives of Manitoba’s community. We are told by way of a disjointed memory reflected upon by Nomi of how people living in Manitoba, more specifically in this case Sheridan and his family, live a lie. Sheridan’s father was a drunk but drank in secrecy in fear of being excommunicated from the town; his wife therefore rather than admit the truth pretended he was dead. Living a life of deceit caused Sheridan’s mother to go insane and commit suicide. The irony of being unhappy but shamming happiness is evident throughout the novel but this quote presages the futility and despair of living that lie. Both Sheridan’s mother and father achieved nothing from their pretence except pain and downfall, which in turn led to Sheridan’s plight of having to cope with his life without either parent. Nomi’s reference to her mother telling her and her sister Tash that they were once happy and in love serves to add more sentiment to the fact; the fact that living in a town full of oppression and rigidity in turn causes people to live a life of lies that has no ending other than misery. Through use of this quote and Nomi’s reflection we realize that living in fear of excommunication, people of Manitoba are forced to secrete what they do, but in doing so they are excommunicating themselves from their families, each other and most importantly themselves.    How to cite The significance of this quote, Papers

Marketing Plan Of X Ped Company Samples †MyAssignmenthelp.com

Question: Discuss about the Marketing Plan Of X Ped Company. Answer: Introduction X Ped is an IT industry which is situated in Australia and it is considered as the largest industry in the IT sector. This report gives main focus on the situation analysis and on The SWOT analysis that will help the organization to achieve its objectives and also access in launching new product in the market. To perform this function, the main responsibility is given to the marketing team to outline the marketing plan and give it to the top management so that accurate decision can be taken in effective manner. This report will also include the effective marketing plan of the X Ped Company for the Australian market that will access the company to expand its market. Situational analysis The situational analysis consists of methods and techniques that are used by the management of the organization to determine the internal and external factors. The company deals in various technologies that give customers a platform to connect and control devices that are found in the everyday market. It helps to make the technology easy and effective to be used by the customers. There are many competitors in the Australian market that gives high level of competition to the company. The level of competition is high in the Australian market (Orel and Kara, 2014). The company takes into consideration marketing function to launch new product in the market so that the public can be attracted towards the product and can compete with other competitors that are prevailing in the market. (Hollensen, 2015). Many approaches are there that can be taken into consideration such as SWOT analysis. As per the current scenario of X Ped Company, the accurate information that can help in analysis can b e done by using SWOT analysis. The detailed analysis of X ped Company is as follows: Strengths X ped is present in this sector from many years. The resources and capabilities are strong enough of the company. The company has a loyal and efficient management team that maintains the goodwill of the company. The employees are considered as an important part of the organization so that the level of satisfaction can be enhanced effectively. The company provides compensation plans to its employees so that they can easily retain them in the organization. The human resource professionals maintain the tracks that are concerned with the change in demand and laws so that the policies can be developed by taking into consideration legal boundaries. X-ped is considered and recognized among its customers that offer the good range of products with the high quality product. The products that are launched by the company are in the range of the people, so that they can easily purchase it in effective manner (Khan, 2014). Weaknesses Since every company has some weak areas, so it is essential to keep the record of each of them so that it can be minimized in effective way. The image of X ped is affected by some events on which the company should take corrective steps so that it can be converted into the strength of the company. The main drawback of the company is that it has ineffective supply chain and distribution channel that gives direct impact on the sales. There are many customers that believe that the company does not provide good shopping experience so the mindset of the customers should be changed by taking effective methods into consideration (Ryan, 2016). Opportunities There are many opportunities that are available for the company. To enhance the image of the company it should take into consideration the products and services that offer various products in the market. The X ped company has an opportunity to meet the requirements of the customer by analyzing their needs and wants in effective manner. By targeting the middle level people, the company can easily enhance the product line (Hanssens,Pauwels, Srinivasan, Vanhuele and Yildirim, 2014). Threats The competition is increasing day by day and the companies are focusing on developing the marketing strategy plan. The purchasing patterns of the customers are reducing and they are considering the goods that are available at low price. The customers are focusing on the products that have many features and are of low price. Also the main threat that is faced by the company is concerned with increasing the rules and regulations of the government. There are many companies in the market that offer the products that consist of the same features (Jahanshani, Hajizadeh, Mirdhamadi, Nawaser and Khaksar, 2014). Objective of the plan The objective of marketing plan is clear and the marketing function is considered to launch the wrist watch in the Australian market. By considering the scenario it is seen that the company is already established in Australian market and they are planning to launch new product in the market. This is the main objective of the company and various steps are taken into consideration like developing strategies to beat the competition, market research so that the organization can easily expand its business. By this the goals and objectives can also be achieved in effective manner (Hoang and Ruckes, 2017). Marketing strategies The company should take into consideration the teenagers who are regularly in touch with gym. The promotion of the product should be done in different gym. This product is useful for those people who are regularly engaged in gym or exercise. For the promotion the gym or the exercise place where yoga is done should be taken into consideration so that people get to know about the product. The benefits should be explained to the people so that people get induced to buy the product (Huang and Sarigll, 2014). Marketing mix The product should be launched in the market by the company by explaining the benefits of the product. The benefits and advantages should be explained in effective manner through advertisement. As the company has a good image in the market, it will attract more customers towards the product. The cost should be low as compared to other competitors at the time of launching a product. It should be launched in different gym or in yoga centers so that the growth can be achieved in effective manner (Armstrong, Kotler, Harker and Brennan, 2015). Profitability analysis The main objective of the company is to earn profits. So profitability analysis should be taken into consideration in which the analysis of cost and revenue is done and it tells about the profitability of the company. Control To promote the product the control should be done by considering the cost of the product. The performance should be measured by taking into consideration the sales. The objective can be determined by influencing people to buy the product. The people can only be influenced if the product provides benefits to the customers (Flammer, 2015). Conclusion In this report it is concluded that marketing plan is very important for launching a product in the market. The company should give main focus on the teenagers to promote the product in the market then only the company can easily achieve its goals and objectives. The company should focus on the yoga centers and gym so that the company can achieve success in launching the product. References Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015.Marketing: an introduction. Pearson Education. Flammer, C., 2015. Does product market competition foster corporate social responsibility? Evidence from trade liberalization.Strategic Management Journal,36(10), pp.1469-1485. Hanssens, D.M., Pauwels, K.H., Srinivasan, S., Vanhuele, M. and Yildirim, G., 2014. Consumer attitude metrics for guiding marketing mix decisions.Marketing Science,33(4), pp.534-550. Hoang, D. and Ruckes, M., 2017. Corporate risk management, product market competition, and disclosure.Journal of Financial Intermediation,30, pp.107-121. Hollensen, S., 2015.Marketing management: A relationship approach. Pearson Education. Huang, R. and Sarigll, E., 2014. How brand awareness relates to market outcome, brand equity, and the marketing mix. InFashion Branding and Consumer Behaviors(pp. 113-132). Springer New York. Jahanshani, A.A., Hajizadeh, G.M.A., Mirdhamadi, S.A., Nawaser, K. and Khaksar, S.M.S., 2014. Study the effects of customer service and product quality on customer satisfaction and loyalty. Khan, M.T., 2014. The concept of'marketing mix'and its elements (a conceptual review paper).International journal of information, business and management,6(2), p.95. Orel, F.D. and Kara, A., 2014. Supermarket self-checkout service quality, customer satisfaction, and loyalty: Empirical evidence from an emerging market.Journal of Retailing and Consumer Services,21(2), pp.118-129. Ryan, D., 2016.Understanding digital marketing: marketing strategies for engaging the digital generation. Kogan Page Publishers.

Baroque Period and Romantic Period

The Basics of Narrative Voice

The Basics of Narrative Voice The Basics of Narrative Voice â€Å"Narrative† refers to how a story is told. A â€Å"narrative voice,† then, is a voice that tells a story. This makes it important for authors to understand the basics! In this post, therefore, we’re looking at key aspects of narrative voice. Grammatical Person One key element of narrative voice is point of view. This is reflected in the grammatical person used. In most narrative writing, this will either be first person or third person: First-person narration tells a story from the point of view of the narrator (i.e., using â€Å"I† or â€Å"we† pronouns). This will often be the main character in the story, but it could also be someone else recalling what they witnessed or a story they heard. In third-person narration, the narrator isn’t the main focus of the story. They may be part of the story, such as an onlooker giving their version of events. But a third-person narrator may also be the disembodied voice of the â€Å"author† telling the story. Either way, they refer to characters with third-person pronouns such as â€Å"he,† â€Å"she,† and â€Å"they,† but not â€Å"I† or â€Å"we.† While not impossible, it is unusual to use the second person in narration. This is because it involves addressing the reader directly, as if you were telling a story about the person reading it! What Does the Narrator Know? A narrator can be either limited or omniscient. A limited narrator knows only what they would know within the bounds of the story (e.g., a character recounting their version of events). An omniscient narrator knows everything that is happening in the world of the story. First-person narrators are usually limited since first-person narration is subjective. But third-person narrators can be either limited or omniscient depending on their relation to the story itself. Narrative Reliability Another element of narration is how trustworthy the narrative voice is. A reliable narrator provides a straightforward, credible account of events. An unreliable narrator, on the other hand, tells a story that should not be taken at face value. This may be because the narrator is lying, misinformed, or even insane. The point of this is to: Make the reader question what they are being told Show the reader something about the narrator For example, an unreliable narrator may be trying to persuade the reader to sympathize with an unsympathetic character, such as Patrick Bateman from American Psycho. Or it can be used to show us how the world appears to the narrator, such as in The Curious Incident of the Dog in the Night-Time, where the story is told from the point of view of an autistic child. Both good books, albeit in very different ways. Combining These Elements in Narrative Voice You can combine the elements above in various ways. As mentioned, for example, a third person narrator can be either limited or omniscient. You can also use different narrative voices in different parts of a story. Try experimenting with telling your story in different ways. They key is finding a voice that works for you. To work out what type of narration to use: Think about what you want to reader to feel and think as they read Consider how you want the reader to relate to the narrator Work out what type of voice will let you achieve this Whatever   you choose to do, though, remember that narrative voice is an essential part of storytelling.

Strategic Perspectives Essay Example | Topics and Well Written Essays - 1500 words

Strategic Perspectives - Essay Example A member needs to know the causes and effects that are related to his company in terms of governance and explore the software to manage his allocated company. The causes - effects and revenue profits relationships are determined by the stability of a business and its economic ethics. GLO-BUS enables its participants to apply their school business knowledge logically in handling business related matters. This exercise is realistic in a way that, those involved in it are exposed to managerial experiences, which are critical in the day running of the business (Hoffmann 2007, p.43). Introduction Reflective practice techniques can be useful in analyzing ones Glo-bus team experience. The reflective practices include taking part in self assessment to indentify the areas I can develop to become competent. Glo-bus experience allows its team members to make decisions in a year. During this period, the co-managers and I decide on the designs that we are going to use and the camera line performa nce, which in this case are always ten decisions to be made. Teachings on product operation and the compensation of workers are also offered. Others include knowing how to deliver prices and marketing, taking part in social responsibility by being a good citizen and being in charge of operations that govern the company. Participation in the team also instills us with the skills of accounting, providing more opportunities in becoming shareholders, which allows us to import duties and check on the exchange rates. Based on the reflective practice, the above actions require the team members to assess themselves properly to be able to implement them. According to reflection theory by Boud et al (1985), experience alone is not enough when it comes to learning. They perceive structured reflection as a way one can learn from experience Boud asserts "Perhaps if we can sharpen our consciousness of what reflection in learning can involve and how it can be influenced then we may be able to impr ove our own practice of learning and help those who learn with us" P. 21. Based on Glo-bus, we also learn that when presenting a report on results, it is important to involve the detailed information about the company, revealing its statistics and reports of other companies and their market performance. The decisions issued by the instructor determine the decision periods that will guide us on how our company will be running. To be familiar with the management, software practice has to be applied to understand the information provided on the screens and in reports. Decision and report screens are designed with help buttons that include elaboration on the cause and effect relationships, to give advice and guide us on what to do. In analyzing the experience gained from Glo-bus, reflection in action enables us to think critically and to understand the concepts we are taught and to deal with problems when they arise. The action that is reflected during our experience implies that, we sh ould think critically and maintain our experience for future use. Our experience as being part of the Glo-bus team had both positive and negative effects and some of the critical incidents that affected me and our team were varied. Starting with the positive critical incident, I will apply the Kolbs learning cycle whose theory consists of four stages that are involved in learning. It provides an explanation on how individuals use

Personal an Managerial Effectiveness Essay Example | Topics and Well Written Essays - 2750 words

Personal an Managerial Effectiveness - Essay Example It then outlines potential strategies that managers can utilize to effectively manage assorted workplace populace. The possible benefits of efficient diversity management are further stipulated in the report. In the subsequent section, the paper focuses on challenges linked to diversity in the multinational organization under scrutiny. The principal conclusion drawn from the analysis section is that, senior management at the MNC in question must strive to adopt suitable diversity management strategies in order to capitalize on employee productivity. Some of the recommendations include improvement of intercultural communication and implementation of training programs that foster multicultural interaction within the organization. Overall, the report recognizes that fact that with increased globalization, contact among individuals from widely varying backgrounds is inevitable. For this reason, senior managers could have better ability, to place the organization in a strategic position, where it can maximize profitability by taking advantage of a diverse yet integrated workforce. Contents Executive Summary 2 Contents 3 Introduction 4 Discussion 4 Definition and Justification of Diversity 4 Workforce Diversity Evolution in 21st Century Companies 6 Approaches to Manage Diversity 7 Benefits of Effectively Managing Workforce 8 Analysis 8 Conclusion 10 Recommendations 11 Bibliography 14 Introduction Growth of the business environment to a global scale has prompted companies to extend their services beyond their parent countries to other nations thus gaining worldwide influence. It has become apparent that individuals in the contemporary world do not work or exist in isolated places like was the case in the past. People and businesses in the modern world compete with others at a global level, meaning that they are bound to encounter a wide range of cultural beliefs that differ from their own (Aswathappa, 2006, p. 10). This implies that, organizations seeking to benefit f rom widespread globalization must adopt strategies that enable them to embrace and manage diversity effectively. Workplace diversity concerns are progressively becoming significant to organizations not just because of the spread of globalization, but also due to the change in population structure within different countries. Companies must examine their diversity management capacity and formulate innovative ways of ensuring that they are completely inclusive; since diversity would enable them to foster employee productivity thus gaining and retaining competitive advantage over other organizations. Discussion Definition and Justification of Diversity There are numerous definitions of diversity. However, the most common definition acknowledged by many scholars is that diversity refers to the recognition, comprehension, appreciation and acceptance of disparities among people. These differences could be related to social or economic class, gender, ethnicity, religion, race and mental or physical ability, among other factors that distinguish individuals (Aswathappa, 2006, p. 16). Diversity concerns have become a crucial element of management, due to globalization of companies and continued restructuring of the global population. Many management scholars also uphold the notion that diversity is a highly valuable asset for companies, since they can use it to distinguish themselves from competitors. Further, diversity managem

Nutritional Value of Fast Food Essay Example | Topics and Well Written Essays - 750 words

Nutritional Value of Fast Food - Essay Example The sandwich itself comes with vegetables included such as tomatoes, pickles, onions, and lettuce leaves. Thus giving the sandwich more nutritional value for my money. It is a heavy meal because of the proteins that were combined and the Kaiser bun itself is light in texture although quite filling to the stomach. Topping off the meal with a Lemonade drink helps cut the calorie and fat count of the sandwich since acidity in food or drinks has been known to have a positive effect on the intake of carbohydrates and fats. I eat these types of meals at Wendy's about once a week. As a full-time student, I find that I do not have the time to whip up a meal from scratch. Wendy's burgers and drinks offer me a healthy meal alternative that helps me achieve the nutritional needs of my body. I grab the meal to go or for delivery and sit at my study desk as I continue to concentrate on my studies. This type of food gives me the much-needed energy boost that helps me get through my long study sess ions that often last well into the night. Chili's Entree: Grilled Chicken Salad 270 Calories 14 g. Total Fat 4 g. Sat. Fat 14 g. Carbohydrates 25 g. Protein 4 g. Fiber 610 mg. Sodium Drink: Frosty Chocolate Shake 690 Calories 33 g. Fat 21 g. Sat. Fat 92 g. Carbohydrates 8 g. Protein 0 Fiber 210 mg. Sodium Comment: I normally eat at Chili's about once or twice a month depending upon my financial needs for the next 2 weeks. I do not usually carbo load unless I have to, such as when I need to have marathon study sessions or when I need to finish a school paper within a matter of hours. I normally watch what I eat and make sure that the food will not harm my body in any way. Which is why I normally order the Grilled Chicken Salad at Chilies. It is a very filling meal that has a decent number of calories and a very controlled amount of fats in it. Since the chicken is grilled, the skin is removed and the part used is usually the breast which is known to be the healthiest part of the chic ken. It is served with a light vinaigrette on a bed of vegetables that are as fresh as they can come. I often top the meal with a Frosty Chocolate Shake because I have a weakness for milkshakes. The calcium that I get from the shake helps augment my limited calcium intake during the week. Knowing that the food at Chili's is always healthy, I really wish I could eat there more than once a month. But the prices are prohibitive and I need to watch my budget so I always make sure to drop in for a decent and healthy meal every time I have the extra cash on hand to do so. Comment on Student #1: Student # 1 readily shared his experience with eating the â€Å"junk food† of all burgers, that is McDonald's. A McDonald's meal easily satiates one's appetite due to the overwhelming amount of grease and preservatives that go into the preparation of their sandwiches and fries. That is why when it comes to eating fast food sandwiches, it is always best to look for the ones that come with a n utritional rating that supports the sandwich ingredients. His choice of Dr. Pepper is also alarming. Knowing that sodas are laden with sugar and nothing more than that, it was a wise decision for the student to shy away from McDonald's for the rest of the year.  

The Importance Of Market Segmentation

The Importance Of Market Segmentation Market segmentation is one of the most important concept in marketing and business (Bowen, 1998). It is believed that segmentation is the most powerful tool to develop strategies and to understand market (Richard and Sundaram, 1994). Segmentation that carried out properly will actually boost up sales and profits (Reid, 1983). However in contrary, the industry players which in this case restaurant seems to believe that by segmenting their market will actually narrow down their business, they tend to believe that price is the most effective tool to attract and win the market (Crawdford-Welch, 1994). Finally, looking to the reasons of the pro and contra, the researcher decided to segmenting the market further which are by psychographic or the lifestyle and behaviouristic or the purchase occasion. It is because the researcher believed that by segmenting the market may lead to understand the market deeper and therefore can come out with right strategies. To this end, the following section will reviews the literature on market segmentation which focus on Generation Y, psychographic and behaviouristic, next will also review about the factors influencing Generation Y in choosing restaurant and last but not least type of consumers by psychographic segmentation. 2.2 The importance of market segmentation Market segmentation does exist because it is believed that market is not similar (Beane and Ennis, 2007) and it is very important as this is a marketing strategy that contributes to business or industry players (Bowen, 1998).Segmentation can actually act as a key to enhance sales and profits while it can help to maximize the usage of facilities by the specific target market, besides that, it as well help to penetrate new market segment and to maintain repeater (Reid, 1983). Besides that, it is as well open up new chances to create new product and advertising strategy (Beane and Ennis, 2007). Kotler (1980) believed that in order for segmentation to be useful and effective, it must be measurable, accessible and substantiable. Kotler (1980, pp.308) mentioned that a segment should be the largest possible homogeneous group of buyers that it pays to go after with a specially designed marketing program. Segment is opportunity (Beane and Ennis, 2007). For instance, senior customers take qual ity of food as their first concern (Knutson and Patton, 1993). While for young customers, food quality is not the most important factor in choosing restaurant (Soriano, 2002). These show that different generation has different demand and need, therefore it is necessary for industry players to understand clearly the characteristics and the trends of each generation. However, industry players in this case restaurants seem to believe that by focusing on one market, it is not effective as it may reduce the sales volume. Most of the industries players emphasize on price while they believe it may attract and retain customers but at last it actually drive to less profit (Crawford-Welch, 1994). It is not a false to target more than a market segment, however, different segment has different characteristic, and hence it is unnecessary to have all discount or price reduction while it is not the most important thing for some market segment. On the other hand, a theory of restaurant revenue mana gement believed that it is important to maximize revenue by keeping the balance of demand and supply but without putting aside customer satisfaction (Kimes, 2004). 2.2.1 Four major markets segmentation Kotler divided market into four main areas which are geographic, demographic, psychographic and behaviouristic. Geographic segmentation is the simplest segmentation. It is to differentiate customers by region, climate and population density. Demographic segmentation in the other hand is the most common segmentation. This is perhaps because demographic segmentation provides the easiest information and allows it to be transferred from one study to another study (Beane and Ennis, 2007). The segmentation divided by age, sex, income, education level, type of family, nationality and race (Beane and Ennis, 2007). Psychographic segmentation or known as lifestyle segmentation is a complicated segmentation as it demands way of life and social class. According to Plummer (1974) psychographic segmentation gives better answer in describing segments compare to demographic segmentation. Last but not least is behaviouristic segmentation, it consists of purchase occasion, benefits sought, user status , degree of usage, degree of loyalty, readiness stage, and marketing factor sensitivity (Kotler, 1980). In this study, the researcher will go through demographic segmentation which is focusing on Generation Y and psychographic segmentation which will divide Generation Y according to their specific character and last behaviouristic which will look into the occasion they have for dine in restaurant. 2.2.1.1 Demographic segmentation Kivela (1997) studied about types of restaurants and he found that factors such as dining occasion, age and income are the main variables that contribute to decision in choosing fine dining, theme, family or fast food restaurant. Apart, it is believed that segmentation especially demographic segmentation plays significant role to help the industry players as Shank and Nahhas (1994) found that in family dining restaurant, older and younger consumers have different preferences. One is more loyal than other and they as well have different habits. Similary, a study conducted by Becker-Suttle, Weaver and Crawford-Welch (1994) found that in term of menu variety and food portion in a full-service restaurant, senior citizen has different expectation with the non-senior one. However, in contrary, Oh and Jeong(1996) believed that demographic variables are not enough to understand specific expectation. Similarly, Swinyard (1977) as well mentioned that demographic variables are the lowest betwee n segmentations. These reasons drive the researcher to believe that it is important to segment market by demographic segmentation but it has to be narrowed down. Therefore, the researcher will go to more specific segmentation which is not only Generation Y in general but specific them by the psychographic as well as behaviouristic segmentation. 2.2.1.2 Psychographic segmentation Psychographic segmentation is help in developing consumers profiles from psychology side based on lifestyles. (Hsu, Kang and Wolfe, 2002). It involves the evaluation of interest, activities and opinions. (Kotler, Bowen and Makens, 1998). Furthermore, psychographic segmentation is used in order to identify deeper consumers psychology and to understand consumers way of living. (Schewe and Calantone, 1978). For instance, Woodside and Pitts (1976) found that psychographic which include lifestyle variables are more useful and accurate than demographic. Same opinion mentioned by Abbey (1979) who found that lifestyle variables are more reliable and applicable rather than demographic. Moreover, Weaver et al. (1994) said that if psychographic research is carried out properly, it will have a great impact on promotional effort. Proper audience and media will be targeted by looking on their psychographic needs. Zins (1998) as well believed that psychographics segmentation is increasing because i t will explain in various ways than demographic segmentation. Based on the Swinyard and Struman (1986), there are three customer segments in restaurant industry which are family diners, romantics and entertainers. While Oh and Jeong (1996) stated that there are four different segments which are classic diners, convenience seekers, service seekers and indifferent diners. On the other hand, Bahn and Granzin (1985) found that there are health, gourmet, value and unconcerned segments that exist. The researchers stated that for those health concerned segments, absolutely they will not choose fast food restaurant as their main dining destination. Using cluster analysis, Yuksel and Yuksel (2002) divided market into five which are value seekers, service seekers, adventurous food-seekers, atmosphere seekers and healthy-food seekers. The researchers conducted the study because they believed that demographic variables like age, gender and income are not enough to understand market expecations (Oh and Jeong, 1996). Crawford-Welch (1991, pp.301) criticized segmenting by demographic and noted decriptive data, by their very nature, are of little analytical worth in that they are not capable of implying causality and are, in turn, poor predictors of behaviour. Demographic has low power of describing market (Swinyard, 1977). Looking for these reasons, the researcher of this study decided to not only look for Generation Y but also narrowing the market to psychographic segmentation and behavioristic segmentation like what Yuksel and Yuksel (2002) had done in their study. 2.2.1.3 Behaviouristic segmentation To be more effective, previous researchers used consumers buying behaviour as one of the segmentation variables (Oh and Jeong, 1996). Some believed that behaviour are better determinants in order to understand the market segments (Loker and Purdue, 1992). It has been mentioned that in order to predict behaviour, benefits has to be offered rather than looking only to the lifestyle, personality, age, gender or nationality. In restaurant cases, services act as attributes that can be called benefits (Bahn and Granzin, 1985). On the other hand, Boulding et al. (1993) mentioned about links between behaviour and service quality, customers help in word of mouth advertising. Customers do will to recommend one establisment if they get better service (Parasuraman, Zeithaml and Berry, 1994). However, service is not the only thing that sell by one establishment. Therefore, to understand better customers is a necessary. 2.3 Generation Y Generation Y is people who born between 1974 and 1994 (Neuborne and Kerwin, 1999 in Hanzaee and Aghasibeig, 2010) and they are children of Baby Boomers or Generation X (Herbig, Koehler and Day, 1993). Adults Generation Y are married, but younger one are still students. Industry players are now focusing on Generation Y as their biggest target market because this generation are large in size and they have potential spending power (Wolburg and Pokrywczynski, 2001) and therefore they are trying to meet up the expectation of this people. Moreover, the reason why it is important to know deeply the expectation of Generation Y is because Generation Y is not easily influence by marketing therefore it needs more effort to target this generation (Bush, Martin and Bush, 2004). It is obvious that age is a factor that makes different generation act differently however it is not the only factor. Teenagers nowadays are different compare to previous teenagers. Commonly, they have less financial commitments. They spend 70% of their income for food, travel and entertainment. They love to go for party, movie and listen to radio (Mark McCrindle, xxxx). He as well believed that people act different according to the age. However, he believed that it is the only reason as he mentioned that experiences play in the part. For instance, Generation X era was where AIDS, single parents, personal computer and multiculturalism took part, while Generation Y have internet, globalisation and environmentalism issues. {{Read : BB understanding gen Y}} Generation Y is optimistic, energetic, technology driven, pragmatic, resilient, with high social awareness and open to and eager for new experiences (Coyeman, 1998, p.40). However, this group will be de-motivated if they are insulted especially regarding their intelligence, over-promised and over exposed (Coyeman, 1998). On the other hand, based on generational theory, different generations bring different values, beliefs, interests and expectations (Benckerdorff et al, 2010) and thus different strategy has to be used. Fields et al (2008) believed that Generation Y is more focused on brands, fun, friends and digital. Generation Y was born and raised during brands period, therefore they are used to it and have different respond compare to other generations (Merrill, 1999). They are relaxed, confident, educated but impatient and self-focused. They are multitasked that greatly influence by friends and mates. Mark McCrindle (xxxx) also mentioned that Baby Boomers rely on data and facts i n making decision while Generation Y rely more on peers. Generation Y live in community and therefore they rather make decision in group than individual. {{Read : BB understanding gen Y}} Previous studies also mentioned that Generation Y are much more needy compare to other generations (Randall.S.H, 2010) and it is because Generation Y has been socialized into consuming earlier (TRU, 1999 in Bakewell and Mitchell, 2003). Furthermore, The purchasing power of adolescents in the market cannot be underestimated. Being customers of their own, adolescents have experienced how to react when services provided were not satisfactory. (Hsu and Chiu, 2008, p.244). These prove that Generation Y are unique and they have different demand and expectation with previous generation, thus to study deeper of what needed by Generation Y is important to help in improving business. 2.4 Generation Y and dining Generation Y spend more because of unusual purchasing power (Phelps, 1999) and they have more disposable income compare to previous generation (Tomkins, 1999 in Bakewell and Mitchell, 2003). They spend their income for entertainment, travel and food (McCrindle, 2002 in Hanzaee and Aghasibeig, 2010). This supported by a survey that conducted by the National Restaurant Association found that most of Generation Ys income is spent for outside food and restaurants (Brook, 2005). Another study by Auty (1992) also found that students who are in the group of Generation Y eat out for social occasions, do not really concern about others recommendation and money. These facts build curiosity of the researcher and therefore the researcher decided to conduct the study in order to find out the factors that considered by Generation Y while choosing restaurant for birthday celebration, hence, industry players especially restaurants may know what exactly to do and what promotional tools to develop. In fact, technology changes play important role in causing Generation Y become more materialistic compare to previous generation. (Bakewell and Mitchell, 2003), this may means Generation Y want technology while they are eating. Hence, it is believed that marketers are being challenged by this young generation because they keep seeking and exploring a new dining places and experience (Wishna, 2000). 2.5. Factors influencing restaurant selection criteria Consumers choose a restaurant based on several factors and knowing what factors that may drive the success of the company is very important in order to plan future strategy of the company (Geller, 1985). 2.5.1 Menu variety and choices Food variety involves various different items in menu. Industry players keep developing menu in order to attract consumers because it had been found that menu variety is one of a crucial factors in creating good dining experience (Kivela et al, 1999). Some concern about healthy menu option and it actually gives great impact in customer perception of dining experience (Johns and Tyas, 1996). Supported by Kivela et al (1999) who mentioned that healthy food is one of the important factors in dining satisfaction. On the other hand, Auty (1992) mentioned that food type and food quality are the most important factors that determine the restaurant choice but when it comes to dining out for celebration or social night, atmosphere is the most important factors. Supported by Lewis (1981) who found that food quality, menu variety, price, atmosphere and convenience are the most important factors. To discuss deeply about menu, West and Olsen (1990) said that menu innovation is very important in o rder to stay competitive and the researchers also said that to maintain reputation and efficiency of operation are the important factors. HA1 : Menu variety and choices have positive relation with restaurant selection criteria 2.5.2 Value for money Marketing tools such as sales promotion including discounts and special offers act as tools that motivate consumers (Mill, 2007). This researcher as well believed that when consumers perceived the value got less than the price given, they will not be satisfied. Some of them that price to assume the quality of the restaurant (Muller and Woods, 1994). File : from mei Different literature has different opinion, according to GeorgeCurasi, Bellenger and Danny (2003) discount are major factors that influence restaurant selection. Apart, another study by Mohsin, Mclnthos and Cave (2005) mentioned that general customers choose a restaurant in New Zealand due to value for money, offer variety and quality of food, own skilled and mannered staff and has well timed service. This study was conducted for general customers not Generation Y and this show a contrast with other studies that mentioned money is not the most important factor. HA2 : Value for money has a positive relation with restaurant selection criteria 2.5.3 Ambience Physical environment such as ambience, decoration and atmosphere have a great influence on the dining experience (Sloan, 2004) and behavioural intentions (Ryu and Jang, 2007). Ambience or known as atmosphere is an element that plays an important role to customers. It involves design, space and layout, textures and patterns and building style (Collins, 2010). Mehrabian Russell (1974) believed that environment affect feelings that can cause one to stay longer even remain. Lighting and music influence customers senses (Baker Cameron, 1996). Music is frequently used nowadays whether it is in restaurant or shopping center, Smith Curnow (1966) found that shop with loud music indirectly chase customers. This study also has been study deeper by Milliman (1986), the researcher found that they are music volume and tempo that affect time and money spent by consumers. Furthermore, Zopiatis and Pribic (2007) who did their study among students in Cyprus as well mentioned that atmosphere as one of most influencing concern. Supported by Jang Namkung (2009) who found three main factors and one of them is atmosphere of the dining place itself. Obviousily, the design of the dining place itself is very important to generate sales of restaurant. To support this, there was a study which found that design in a store has a significant effect on customer it influence the decision of customer to approach, explore even purchase (Mehrabian and Russell, 1974). Even if the customers perceive the environment as a pleasure, customer will spend more time and money for it (Donovan et al, 1994). Hence, it is obvious that design of ambience plays a very significant role in affecting customers choices. HA3 : Ambience has a positive relation with restaurant selection criteria 2.5.4 Peers Decision makers tend to decide something with regard to consequences of their choices in future, however the future is uncertainty, hence it can be concluded that the decision is a process (March, 1997 in Maitlis and Ozcelik, 2004). Furthermore, during the decision process, one decision is closely related to others decision (Dewey and Bentley, 1949 in Langley, A et al., 1995). To relate to this study, in celebrating birthday, friends and parents may as well play role in deciding the venue, thus, ones decision is made by interference of others. This supported by the finding of GeorgeCurasi, Bellenger and Danny (2003) who found that recommendation from peers are one of the factors that lead customers in choosing restaurant. Although in contrary, Auty (1992) found that young generation does not really concern about others recommendation, but it is still a possibility that one individuals decision is built from others interference. Furthermore, a recommendation from a friend influences significantly in decision to choose a restaurant (Sweeney et al., 1992). Mill (2007) believed that because recommendation from friends is not profitable and it different from advertising thus consumers will believe more and make decision in choosing the restaurant. According to Devine et al., (2003), social influences bring great impact to food choice, because they believed it shows attitude and habits. Apart, consumers heard the dining experience from friends and it help them to judge one restaurant better (Zeithaml and Bitner, 2003). Bailey and Tian (2002) did their study at Indian restaurant and they found that recommendations from friends greatly influence the decision. HA4 : Peers has a positive relation with restaurant selection criteria 2.5.5 Service quality Tucci and Talaga (2000) mentioned that service quality affect the customers most in choosing restaurant. Service quality includes staff and physical environment. Human resources are the main key to success. (Enz, 2004). Therefore to have good staff is to start with success. As what had been mentioned by Jang and Namkung (2009) one of the main factors is service quality, which in restaurant case means staff and their services. A staff attitude may harass ones sattisfaction (Oliver, 1981). However, in contary, Clark and Wood (1999) mentioned that tangible factors like food influence more than intangible factors such as friendliness of staff. But that study against by study of GeorgeCurasi, Bellenger and Danny (2003) who found that customers want personalized service which indirectly means they want good staff. In Cyprus, a study has been conducted by Zopiatis and Pribic (2007), the researchers also mentioned that staffs attitude and professionalism are the main factors that influence t he student criteria in choosing dining place. During the time period of the study conducted, students are the Generation Y, therefore those factors are being consider. Moreover, length of waiting time on restaurant service is one factor that concern by customers too (Richarme Colias, 2007) because service time is a very sensitive issue for customers (Christopher, 1999). This supported by Jang Namkung (2009) who found service quality as attribute that influence customers in choosing restaurants. And more, GeorgeCurasi, Bellenger and Danny (2003) did mention about fast check-out as one of the factors that influencing the most. HA5: Service has a postive relation with restaurant selection criteria 2.5.6 Food quality Food is the fundemental of restaurant. There should be no doubt that food is one of the major factor that give impact on restaurant. Food should be fresh and tasty in order to maintain the quality and this is one of the factor that plays role in succeed of a restaurant. (Namkung and Jang, 2007). Even some studies had already focused on the food presentation, variety, healthy, taste, freshness and temperature. Kivela et al., (1999) focused on taste and they took it as the attribute in dining experience. It is believed that taste of food is very essential to customers (Cortese, 2003) and it gives impact to future behaviour (Kivela et al., 1999). Fu and Parks (2001) examined quality of food as one of the factors in choosing restaurant. MacLaurin and MacLaurin (2000) did the study on theme restaurants at Singapore and found food quality as one of the most important elements. Same goes to Clark and Wood (1998), they as well found food quality as the most influential factor in restaurant c hoices. Last but not least, Jang and Namkung (2009) found that product quality is important as one attribute that determine the choices of the restaurants consumers. Even Soriano (2002) believed that this is one of the factors that can attract customers to return to the restaurant. However, apart from all those studies, Cullen (2004) added that the attributes will change depends on demographic variables, experience, mood and dining occasion. File : food quality HA6 : Food quality has a positive relation with restaurant selection criteria 2.6 Different expectation for different types of restaurant Many previous researchers did not concern about type of restaurant in conducting their study while it is believed that type of restaurant has significant influence on customers perception and expectation (Kim and Moon, 2009). According to Lewis (1981), there are three types of restaurant, family, atmosphere and gourmet restaurants. Different expectation will be bring by customers depends on the restaurant. For example, cleanliness as major factor has been mentioned by Knutson (2000) who did the study in fast food restaurant among Generation Y, followed by staff friendliness, price, service speed and consistency. The researcher as well found that atmosphere, promotional items, discount coupons and drive-through availability are the minor factors that affect the decision in choosing fast food restaurant. While in the study of Kivela (1997) mentioned that for fine dining restaurants, customers wish for good food quality and friendliness of staff, but in casual dining restaurants, they preferred speed of service to be improved and value-for-money food. Noone et al (2007) have done their study and found that customers show unsatisfied when they are rushed in a fine dining restaurant rather than in casual dining restaurant. Other findings as well mentioned by Sulek Hensley (2004), according to them, food quality is a must to full-service restaurants, while the most important factor for fast-food restaurants is waiting time (David Vollmann, 1990). Kim, Lee and Yoo (2006) believed that staff performance plays very essential role in a luxury restaurant. In fact, by considering those factors, therefore this study is conducted in order to find out what factors actually play roles for Generation Y in choosing restaurant for their birthday celebration, as it has been mentioned that different expectation will be bring by customers depends on their needs and perception. But in this study, the researcher decides not to differentiate the respondents by different type of restaurant because there has no previous study conducted yet hence the researcher would like to find out in general which may lead to further details result that can be use for further study. 2.7 Dining Occasion Dining behaviour is depends on dining occasion. For instance, restaurant behaviours are lead from the occasion (Kivela, Inbakaran and Reece, 1999). According to Sweeney et al. (1992), there are two dining occasion exist which are dinner with a group of friends and dinner with a friend. While according to June and Smith (1987) four occasion do exist: a birthday celebration, a business lunch, an intimate dinner and a family dinner. Different occasion bring different level of factors. In this study, an occasion which is birthday celebration is the main concern. By the finding of the previous studies regarding level of importance brings to different occasion, thus it is obvious that different factors and value bring by consumers while they choose their restaurant for birthday celebration. 2.8 Type of restaurants consumers In previous study of Yuksel and Yuksel (2002), they divided market using psychographic segmentation. The researchers used cluster analysis in order to analyze their data and they found that there are five different category of consumers. 2.8.1 Value seekers The researchers suggest that this group put high priority food quality and hygiene while choosing a restaurant. Moreover, they usually do not take location, atmosphere and service quality as their main consideration. HB1 : Value seekers are one type of restaurant consumers 2.8.2 Service seekers In this group, there are people who looking for quality of service while dining, they does not consider food quality as their preference but the price of the food is very important for them. HB2 : Service seekers are one type of restaurant consumers 2.8.3 Adventurous-Food seekers They find that availability of various and interesting food is the most important factor for this group of people. They do not concern about the prices and atmosphere. HB3 : Adventurous-Food seekers are one type of restaurant consumers 2.8.4 Atmosphere Seekers In contrast to other groups, this group want everything while dining, not only the atmosphere but they as well concern about prices, availability of interesting food and the location of the restaurant itself. HB4 : Atmosphere seekers are one type of restaurant consumers 2.8.5 Healthy-Food seekers The researchers as well found that there are certain group of people who concern about the healthy and nutrious food while they dine in a restaurant. They take food quality and hygiene as the most important factors. It will be a plus point for them if they have smoking and non-smoking area in seperation. While they have these high expectations, they do not mind to spend more money as well. 2.9 Hypotheses and Conceptual Frameworks Based on the literature review, six hypotheses appeared as factors that influence Generation Y in choosing restaurant and four other hypotheses appeared as type of restaurant consumers. Show the conceptual framework here (ramework, factors and type of consumers) The conceptual framework provided has positive relation between the factors and Generation Y in choosing restaurant. However, during birthday celebration, different factors may be arised. Moreover, consumers are not homogeneous, different type of people are expecting different. Therefore, the conceptual gaps appeared. In depth, six hypotheses that appear as factors that influence Generation Y in choosing restaurant are: HA1 : Menu variety and choices have positive relation with restaurant selection criteria HA2 : Value for money has a positive relation with restaurant selection criteria HA3 : Ambience has a positive relation with restaurant selection criteria HA4 : Peers has a positive relation with restaurant selection criteria HA5 : Service has a postive relation with restaurant selection criteria HA6 : Food quality has a positive relation with restaurant selection criteria These six hypotheses have direct relation to Generation Y while choosing restaurant for dining but there has been no finding for birthday celebration before, hence this study helped in answering the gap. Yuksel and Yuksel (2002) by cluster analysis classified restaurant consumers into five groups, however, in this study the researcher decided to take out a group which is Healthy food seekers as the study is for occasion dining. Therefore, the researcher to not include healthy food seekers as part of the study. The other four are: HB1 : Value seekers are one type of restaurant consumers HB2 : Service seekers are one type of restaurant consumer HB3 : Adventurous-Food seekers are one type of restaurant consumers HB4 : Atmosphere seekers are one type of restaurant consumers This study designed in order to find out the relation of each type of consumers to the factors. For instance, value seekers may do not concern about atmosphere while service seekers may do not bother about food quality. While for the behaviouristic segmentation, it came from Question 8 and 9. The researcher will further analyze the answers obtained.

Challenger :: essays research papers

January 28, 1986, the Space Shuttle Challenger the 25th space shuttle mission, was set to be launched from Kennedy Space Center in Florida at, 11:38am. Originally the launch was scheduled for January 22, at 3:43pm but had been set back several times due to bad weather. Hopes ran high the anticipation for the lift off was tremendous. This was to be one of the greatest missions ever. It would be a first for many things. The most publicized was that it would be the first time a schoolteacher was allowed to travel in space. The crew was picked and they were anxiously awaiting the countdown. On board the space shuttle that fateful day was.. Crew of the Challenger Michael J. Smith (Pilot) Francis R. Scobee (Commander) Judith A. Resnik (Mission Specialist 1) Ellison S. Onizuka (Mission Specialist 2) Ronald E. McNair (Mission Specialist 3) Gregory B. Jarvis (Payload Specialist 1) Sharon Christa McAuliffe (Payload Specialist 2) 3,2,1..Lift off..The 10th flight of the Space Shuttle Challenger and the twenty-fifth space shuttle mission, the Challenger had been launched from Pad 39B at 11:38am EST. Hopes ran high as many were lined outside to watch the Challenger being launched, the lift-off was being watched live on television for those who couldn't make it to the Kennedy Space Center. As the Challenger climbed higher and higher something that wasn't expected occurred. Seventy-three seconds after lift-off the Space Shuttle Challenger exploded, killing all 7 crewmembers. The United States was devastated. Many people thought this would be one of the greatest missions ever. So what really happened? Many factors contributed to the explosion of the space shuttle. The temperature was 36Â °F at the launching site. After the Solid Rocket Boosters a.k.a. SRB was ignited a thundering noise was heard. Pictures and video showed black smoke coming from the bottom field joint of the right Solid Rocket Booster. That suggested that an O ring was being burned. At 58.8 seconds after lift-off a small flame could be seen on the SRB with enhanced film a few seconds later it could be seen without enhanced film. More time passed by the flame grew bigger and the SRB was beginning to rotate freely and in less than 2 seconds the Space Shuttle Challenger exploded. The Challenger was at a height of 46,000 feet when it exploded.

Improving Health Literacy with Clear Communication Essay

Health literacy, defined as the ability to search, find, understand, evaluate and act on health information to promote, maintain and improve health in a variety of ways across the lifespan (Manafo & Wong, 2013). Paasche-Orlow and Wolf proposed a conceptual model of this relationship that highlights the two-sided nature of health literacy: the role of self-care and personal skill development, and the importance of a therapeutic relationship between patient and healthcare provider. As two aspects operate together in promoting efficient health literacy outcomes, a top priority of health literacy for Canadians is having the necessary capacity, opportunity, and encouragement to collect and use health information efficiently; so, they can act as educated partners in their self-care (Manafo, 2013). Unfortunately, Canadians have a low level of health literacy, which associates with poorer health outcomes. Low health education interferes health promotion and well-being of the aging Canadian population (Poureslami, Rootman, Pleasant, FitzGerald, 2016). Enhancing individual health literacy skills is the next step in promoting the use and uptake of information available to support Canadians’ health and well-being (Manafo, 2013). Improved health literacy associated with reductions in risk behaviors for chronic disease, higher self-reported health status, and decreased health care utilization. (Poureslami, Nimmon, Rootman, FitzGerald, 2017). Due to the active commun ication between health care providers, who play an essential function in health promotion, management of chronic disease, and disease prevention, we can reach a sufficient level of HL of public (Poureslami, 2106). According to the Erickson’s model, middle age defines as the time between ages 35 to 65. Significant physiological and psychological changes that are gradual and inevitable may occur between the ages 40 and 65 years. The physiological and psychosocial changes presented in the middle adulthood may be accompanied by declining of physical strength and the awareness of mortality (Potter &Perry, 2014). Chronic health disorders can arise as an issue accompanied by disability or disease. Successful chronic disease management (CDM) requires patient and health care provider collaboration in which health literacy is foundational. This partnership less effective when patients do not have the skills to process and act on health information and providers lack the skills and resources to deliver that information in ways that support comprehension and uptake (Poureslami, 2106). The aging population, especially among ethnic groups with chronic diseases, have been found to be at higher risk for misunderstanding their diagnosis, treatment plan, and instructions for self-management. It is crucial to understand better the role of the community and public health in supporting health literacy and chronic disease self-management. Creating community-based education and health public programs that mediate exchange and uptake information (FitzGerald, Poureslami, 2014). The source of many chronic health conditions, including type II diabetes and chronic obstructive pulmonary disease (COPD), is behavioral. Furthermore, the successful control of chronic diseases, including asthma, relies on a patient’s activities and beh aviors. Asthma can be well controlled when patients put maximum effort to manage exposures to triggers, maintain constant contact with health care providers, and follow specialists’ recommendations and treatments (Bender, 2015). Due to the therapeutic relationship between a nurse and a patient, a shared-decision-making approach has demonstrated positive results in practical application in asthma care (Bender, 2105). Providers who practice patient-centered care often utilize a shared decision-making communication plan to examine patients’ perspectives and involve them in making decisions about their health. According to the recent researching, higher adherence and low percentage of urgent care are recorded in the group of patients whose provider received the shared decision-making training in comparison with the other group of asthmatics whose symptoms got worst due to the routine care and guidelines management instructions. (Bender, 2015). Ineffective asthma management is costly for patients’ and taxpayers budget. According to the statistical numbers from National Health Survey of 2014, the number of patients with asthma increased by 28 % from 2001 to 2011. Moreover, the estimated cost of asthm a for taxpayers budget was $ 56 billion in 2007 (Mishra, Kashif, Venkatram, George, Luo & Diaz-Fuentes, 2017). Asthma action plan (AAP) is highly recommended in addition to education to improve outcomes in asthmatics. â€Å"To improve asthma management and reduce the number of deaths from the condition, the national guidance recommends that patients are offered a written, personalized asthma action plan (Newell, 2015, p.12). The Asthma Action Plan provides information about asthma stages identifying when symptoms become worse, medication, and what to do in an emergency. The healthcare provider will write asthma plan with an explanation about right using of inhalers and elimination of all triggers (Newell,2015). The nursing process of writing AAP consists of four phases: assessing, planning, implementing, and evaluating (Newell, 2015). An individualized written action plan is adjusted to the patient’s asthma severity and treatment. Several studies have shown that asthma education improves outcomes like asthma-related emergency room (ER) utilization and hospitalization, unscheduled doct ors’ visits, days off work, and quality of life.

Religions Hinduism Essay example

Religions Hinduism Essay example Religions: Hinduism Essay example Buddhism Buddhism is a path of practice and spiritual development leading to Insight into the true nature of reality. Buddhist practices like meditation are means of changing yourself in order to develop the qualities of awareness, kindness, and wisdom. The experience developed within the Buddhist tradition over thousands of years has created an incomparable resource for all those who wish to follow a path - a path which ultimately culminates in Enlightenment or Buddhahood. An enlightened being sees the nature of reality absolutely clearly, just as it is, and lives fully and naturally in accordance with that vision. This is the goal of the Buddhist spiritual life, representing the end of suffering for anyone who attains it. Because Buddhism does not include the idea of worshipping a creator god, some people do not see it as a religion in the normal, Western sense. The basic tenets of Buddhist teaching are straightforward and practical: nothing is fixed or permanent; actions have consequences; change is possible. So Buddhism addresses itself to all people irrespective of race, nationality, caste, sexuality, or gender. It teaches practical methods which enable people to realize and use its teachings in order to transform their experience, to be fully responsible for their lives. Hinduism About 80 percent of India's population regard themselves as Hindus and 30 million more Hindus live outside of India. There are a total of 900 million Hindus worldwide, making Hinduism the third largest religion (after Christianity and Islam). The term "Hinduism" includes numerous traditions, which are closely related and share common themes but do not constitute a unified set of beliefs or practices. Hinduism is thought to have gotten its name from the Persian word hindu, meaning "river," used by outsiders to describe the people of the Indus River Valley. Hindus themselves refer to their religion as sanatama dharma, "eternal religion," and varnasramadharma, a word emphasizing the fulfillment of duties (dharma) appropriate to one's class (varna) and stage of life (asrama). Hinduism has no founder or date of origin. The authors and dates of most Hindu sacred texts are unknown. Scholars describe modern Hinduism as the product of religious development in India that spans nearly four thousand years, making it the oldest surviving world religion. Indeed, as seen above, Hindus regard their religion as eternal (sanatama). Hinduism is not a homogeneous, organized system. Many Hindus are devoted followers of Shiva or Vishnu, whom they regard as the only true God, while others look inward to the divine Self (atman). But most recognize the existence of Brahman, the unifying principle and Supreme Reality behind all that is. Most Hindus respect the authority of the Vedas (a collection of ancient sacred texts) and the Brahmans (the priestly class), but some reject one of both of these authorities. Hindu religious life might take the form of devotion to God or gods, the duties of family life, or concentrated meditation. Given all this diversity, it is important to take care when generalizing about "Hinduism" or "Hindu beliefs."

The eNotes Blog Having a Ball at theMOTH

Having a Ball at theMOTH Last week I caught a live show called  The Moth.  Perhaps youve heard of it? Its a little like a live version of This American Lifeordinary people (some aspiring writers and performers, many not) headline a show in which they each have five minutes to tell a true story on a theme. On the night I was lucky to spectate, the theme was simply The Deep End. Performer after performer came to the stage to relay their amazing true tales, which could at once be heartwarming, thrilling, bitter, hilarious, somber, you name it. The stories ranged everywhere from a womans return from rehab, to a honeymooning couples view from a Nepali mountaintop, to a wifes desperate plea to stop her husband from taking a bullet for the sake of his Native ancestry. There wasn’t a badly told story amongst them, which meant that what I took from this show was the understanding that everybody has a great story to tell. What most of us need is the guts to tell it, of course, but also the right medium thro ugh which to tell it. For you that may be The Moth (which accepts applications to appear on its main stage year-round, by the way) or it may be by leaving a piece of your art out on the street, waiting to be discovered. It may be through Twitter, WordPress, or Instagram. The important thing is that sharing art is as creative an endeavor as making it. And if youre studying the arts, thats an important lesson to take away. Don’t involve yourself merely in the admiration of others’ art. Be involved in the creation of it. You’ll find a whole new respect for the arts that you study. Check out this calendar  for a Moth show in an area near you. Who knows? Maybe you’ll have the guts to get up and tell that story that’s burning inside of you. And if youre in LA, Ill see you at the Moth on the West Side this Tuesday!

The Legacy of Ruth Ginsburg or Significant Women's Rights Research Paper

The Legacy of Ruth Ginsburg or Significant Women's Rights Contributions of Ruth Ginsburg to the Twenth Century - Research Paper Example It is not possible to fully cover Ginsburgs contributions to womens rights in a paper of this limited scope. However, it will highlight her most importatnt work, and show how the progression of her legal reasoning has become the cornerstone of todays womens movement. Ruth Bader Ginsburg is one of womens rights foremost advocates, and she has earned a place in history as a woman that has led by example as well as action. Ginsburg immersed herself in womens issues at an early point in her professional life, and they became a hallmark of her career. Ginsburg was a groundbreaker, and at Harvard Law School she was one of only eight women out of a class of 500. She transferred to Columbia, where she graduated at the top of her class, though gender discrimination overshadowed her academic achievements.1 Ginsburg joined the faculty at Rutgers, and became "only the second female on the schools faculty and among the first 20 women law professors in the country".2 She became the first law professor at Harvard, directed the Womens Rights Project at the ACLU, and by 1973 Ginsburg was arguing a Supreme Court case regarding equal benefits for men and women in the armed forces.3 Ginsburg gained the attention of President Jimmy Carter by winning 5 out of 6 Supreme Court cases, and consistently arguing that the equal protection clause of the 14th amendment applied to gender as well as race.4 Carter appointed Ginsbur g to the United States Court of appeals for the District of Columbia, and in 1993 she was "confirmed by the Senate in a vote of 96 to 3, becoming the 107th Supreme Court Justice, its second female jurist", and an outspoken advocate for womens rights on the bench.5 Since that date she has been instrumental in furthering the cause of gender equality in America. Her early work with the ACLU on the Womens Rights Project prepared her legal skills for writing the Supreme Court decision on United States v.

Research Paper Example | Topics and Well Written Essays - 2000 words - 5

Research Paper Example In order to improve the security as well as reducing police workload at the same time, new technological innovations have come up that are capable of improving the performance of the police. These technologies have expanded considerably and added reinforcement to frontline officers. According to statistics from the 2007 survey conducted by the Bureau of Justice Statistics, the local police departments use various technologies for different law enforcement processes. In turn, these technologies have reduced the workload of police and effort used in day-to-day activities. For instance, the criminal investigation uses 60% of technology, crime mapping and analysis (100%), dispatch (49%), information sharing (50%), and record management (79%). In addition, 90% of departments serving over 250,000 people use fingerprinting technology and two-thirds also reported to be regularly utilizing video cameras for speed, CCTV, and those in patrol cars (Roberts). The emergence of fingerprinting and crime laboratories between 1900 and 1920 has by far increased the capacity for the police to solve crimes and incarcerate the guilty offenders. Later in the years, this is what emerged to be the core of forensics (McElreath et al. 299). The driving force for the introduction of forensics was to foresee justice prevail because before, the judicial proceedings were just based on evidence coming from victim statements and coerced confessions. Forensics was the better option after jurists and criminologists were convinced that it had standards of neutrality and objectivity. In addition, forensics could add fairness and precision to investigations as a result scientists and doctors had a partnership with the police so that they could integrate solving crimes and science (McElreath et al., 300). Despite forensic taking charge a bit slowly, most police departments in the US began appreciating the results it brought