Industry Analysis The Boating Industry - 1398 Words

Industry Analysis Paper: The Boating Industry Intro and Description: The boating industry ( SIC code 3732 and NAICS code: 336612) is a collection of firms that works predominantly in the business of manufacturing boats. Within this particular NAICS entry are manufacturers that specialize in the production of watercraft, not in shipyards, for the purpose of personal customer use; Including: classic boats, airboats, inflatable plastic and inflatable rubber boats, sailboats, yachts, underwater remote operated vehicles, pleasure boats and motor boats, just to name a few. Industry’s Dominant Features: The boat building market in 2008-2009 was down due to a worldwide recession. However, in 2015 the market was expected to†¦show more content†¦The main thing that separates competitors today is price, delivery time, and quantity. If a company does not measure up to its competition in these three areas then they run the risk of losing business. Potential Entrants: To open a business in this industry requires a large amount of start-up capital and is quite difficult to acquire the needed inputs due to high prices. In addition, it is hard to get in contact with the suppliers and government agencies needed to successfully run the business. New entrants also face the challenge of attracting and retaining customers. The business is currently in the growing phase with multiple firms already pining for customer attention or have acquired a large pool of loyal customers. That being said the threat of new entry is low to this industry. Starting a new company is so difficult that it is unlikely that firms in this industry will pay new entrants much mind. More likely than not firms trying to enter the industry will not be seen much of a threat. However, it would be wise for those already active to be on their guard to make sure that they don’t underestimate their new competitions potential to outwit them. Power of Buyers/ Customers: The main buyer in this industry has been upper-class White males. More specifically Baby boomers. This demographic has slowly gone down over the past couple years, due to old age. On the bright side, it has beenShow MoreRelatedEssay on Elan Case Study1456 Words   |  6 Pagesthe industry. This is why many 2001 models of recreational boats were housed in inventory warehouses until the 2002 season. In a positive light, water skiing almost was included in the 2004 Olympic Games in Athens. The International Waterski Federation was a huge supporter of acceptance into the Olympic Games, but the International Olympic Committee declined entrance due to the number of athletes already competing in the games. However, a run for the Olympics helped the ski boat industry gainRead MoreSupercat Powerboats Case Study Analysis Essay example1423 Words   |  6 Pagesrelationship he has with Gary Wells and his father David Kratz, continue to build the backlog of SuperCat sales and concentrate o n marketing, and work in real estate to build financial equity and professional relationships within the real estate industry. Ryan’s father is a serial entrepreneur and has the unique experience of vetting start-ups and building them to a particular exit strategy. In working with his father, Ryan does not need to quit real estate and immediately rush into purchasingRead MoreEssay on Art History in Tourism and Leisure2305 Words   |  10 PagesDuring the late nineteenth-century, Impressionism was influenced by the tourism industry and industry of leisure. The new en plein-air paintings were introduced to many artists earlier that period. This essay will discuss paintings from Claude Monet and Pierre-Auguste Renoir, looking into some of their paintings and the affection from the uprising industries as mentioned. Social unrest in France was a part of history. Monet’s and Renoir’s paintings served as documentary of the emergence social historyRead MoreSea Ray Marketing Paper6883 Words   |  28 Pagesâ€Å"Where Land Ends, Life Begins† Sea Ray Marketing Plan Executive Summary The boating industry has suffered serious revenue losses since the 2008 downturn in the economy. Our strategy for Sea Ray of Knoxville minimizes risk yet strengthens and refines the current marketing campaign. Analysis indicates a concentration on families and communities would coincide with Sea Ray’s current image that â€Å"Where land ends, life begins.† Sea Ray is a private subsidiary of Brunswick CorporationRead MoreEssay about Bombardier Case Study1573 Words   |  7 Pageswithin the aerospace industry. 2. External analysis Technological: Due to the competitive nature of the industry, it is important to stay ahead of the pact in term of technology; continuously improving energy efficiency of the carriers. Economic: The industry’s performance is highly tied in with the economy. A weak economy will mean weak sales. Industry analysis: Porter’s five forces model Bombardier Aerospace’s industry would be most clearly defined as the airline industry. * ThreatRead MoreEast Coast Yacht Company Case Study Essay1077 Words   |  5 Pagesboat industry hard and kept the industry flat through 2010. East Coast Yachts Today †¢ ECY was able to survive the most devastating years in the industry’s recent history. †¢ In 2011 business started to pick up and by 2012 ECY was maximizing shareholder equity with some of the strongest ROE ratios in the industry. †¢ The Global Recreational Boating Industry Analysis and Forecast predicts that the industry will continue to grow over the next three years. East Coast Yachts Industry Trends Read MoreFed Ex and Ups, Air Express Industry Analysis1256 Words   |  6 PagesFED EX and UPS Airfreight Industry Analysis 1. During the 1980s, the air express industry was a medium to attractive industry to already be a major player in, but not a very attractive industry to try and break into. The industry can be characterized by high rivalry from competitors who compete on the same services with very little differentiation, medium power from suppliers who supply the resources necessary to run the business, high buyer power becauseRead MoreEssay on West Marine Case1195 Words   |  5 PagesWest Marine Case Summary West Marine, a large boating and fishing retailer with over 300 stores in North America with more than 50,000 products is planning the acquisition of BoatU.S. and the subsequent integration of the two supply chains. Although the management of West Marine has made significant progress in the implementation of CPFRprinciples over the six years since the Eamp;B Marine acquisition, there are still qualms about how well the current Supply Chain and planning process can incorporateRead MoreThe Tourism Industry Is The Lack Of Meaningful Participation Of Us Citizens1497 Words   |  6 PagesbCKGROUND The tourism industry has been growing rapindly over the years so much that it is regarded by many as a possible generator of significant economic activities in many parts of the world’s economy and the youth are not likely to benefit from realization of the potential unless they are directly or indirectly involved in its activities in the form of proprietors or shareholders. At the moment, one of the major challenges facing the tourism industry is the lack of meaningful participation ofRead MoreA Business For Fishing Equipment Essay1482 Words   |  6 PagessSportingGoods.pdf (zadnji absatz je samo tu kopiert osim erste Satz!! ) Industry Analysis The main target of Dick’s is to attract consumers that look for genuine products with the latest trends and unique designs. One of their main goals is to offer high quality at competitive prices. One of the clues and which plays a huge role is customer service. The industry has many competitors. Dick’s Sporting Good’s direct competitors in the industry are: Big 5 Sporting Goods (BGFV), Hibbett Sport (HIB), and Cabela’s